"13 Nights Of Halloween" (previously known as "13 Days of Halloween"), is a programming special on ABC Family, which originally began airing in 1998 after The Family Channel became Fox Family, a couple of years after their "25 Days of Christmas" special premiered. The "13 Nights of Halloween" special was created mainly due to the success of the latter. The special lasts from October 19, until Halloween Night.[1]
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ABC mainly mixes their normal programming with their holiday programming. The movies are mainly programming from other channels, including the Disney Channel and others. In 1998 they aired specials such as Casper: A Spirited Beginning, then starting in the 2000s, they added many others, including The Haunted Mansion, The Addams Family, and "Harry Potter Weekends" (consisting of the first five Harry Potter films). They also air the Pirates of the Caribbean saga. In 2011, ABC Family will switch the focus of the programming block to its original purpose (primarily Halloween/Horror related films). With more appropriately themed content expected to air and debut during the programming block.
The current programming effective for the October 2011 schedule.[2]
In 2008, viewers averaged 1.2 million.[7] For 2009, the lineup averaged 1.4 million viewers, up from the previous year.[7] Hocus Pocus drew record numbers of near 2.5 million, while Edward Scissorhands drew over 1 million viewers.[7] Total viewers dropped in 2010, averaging just 1.2 million viewers.[8] In 2011, Pretty Little Liars Halloween themed episode, "The First Secret", at the time, the lineup's most watched program. The special episode aired with more than 2.5 million viewers.[9] Viewers for the entire lineup broke record, averaging 1.6 million viewers in 2011, thanks to debuts such as Coraline.[8] The October 29th airing of Hocus Pocus drew the 13 Nights of Halloween's highest viewers ever, with 2.8 million.[10]
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